At Loaded, it all begins with the bean. We roast locally in W.A. to bring you fresh, specialty coffee beans with an uncompromising quality.
We choose a range of distinct coffee varieties directly from select plantations worldwide on a seasonal basis to ensure that each crop is sourced at its prime. We only roast in small batches to retain control over the process; this way we can enhance each variety's characteristics.
The process at Loaded has been refined and nurtured through years of hands-on involvement in the specialty coffee industry, complementing the hard work done by the farmers/producers at origin. The love of drinking great coffee and the desire to share the experience have inspired us to roast craft coffee, providing you with an exceptional coffee drinking experience.
Justin Kenny has over 25 years of hospitality experience. Together with his wife, Sarah Rohr, they have owned and operated four coffee retail outlets in Perth – Grind Espresso Bar, Fix Espresso, Velvet Espresso and Elixir Coffee Specialists. They sold Elixir in 2013 to start up Loaded.
Justin's desire to start coffee roasting came out of his frustration at not having total control over the quality of his product. When he started Elixir in 2010, he bought his first coffee roaster and his love of the mechanics of roasting quality coffee was born.